AIGA's Get Out The Vote harnesses the power of design to encourage people to register to vote and cast their ballots. The goal for my campaign was to reach a younger audience with tongue-in-cheek humor. The juxtaposition of two unrelated concepts, layered with bold typography and bright red catches the eye, provokes a laugh, and hopefully gets someone to the polls. The safe word is "vote!"
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/abf7a38f-b5be-462d-b49b-81ba3e2a01d2_rw_1920.jpg?h=37124ff6bcc7456238b50d613d599b17)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/86a10ede-ea4e-4c33-88a3-3a72db1cf71a_rw_1920.jpg?h=aee784126cc82804b38b7560ee6b6196)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/71978e2d-dab4-437a-a13a-ff7632a3169d_rw_1920.jpg?h=d8cc081bd7473a5851af8d5a3f87b2fb)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/2a15f7ed-3ce3-4c13-b4ff-cc2773335902_rw_1920.jpg?h=0357e9c8d01621506470fcf98fc97407)