Queen City Hip Hop is a podcast that traces the lineage of hip-hop in Charlotte. They needed a logo and advertising material that could be used digitally or in print. They had no existing brand and no clear direction of what they wanted it to be. Based on visual research, the solution was a simple and recognizable logo that incorporates elements of hip-hop, like graffiti and a microphone. The layers of textural elements give the promotional material a sense of tangibility. "If ya don't know, now ya know."

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