Peep is a boutique brand of sunglasses with a clear set of attributes: fun, inclusive, and unique. The goal was to create a logo, propose brand standards for color and typography, and create business cards, packaging, and an outdoor ad. The result is a textured, abstract logomark to represent a unique pair of sunglasses, cool and neutral colors, as well as rounded typography to radiate an inviting and feel-good atmosphere. Additionally, I kept branding efforts on all the assets simple yet sharp, utilizing hand-drawn patterns and playful motifs alluding to summer and good vibes. Peep it!
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/671383d4-46bd-4d05-a209-a282ed20c226_rw_3840.jpg?h=4703a2b9092227e307be1061207952f4)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/ea063580-bb51-4d4c-a894-dfa9ab8389a5_rw_1920.jpg?h=76bdb59c093874392511e53ad3649ea7)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/bb1dbd6e-263c-4ea9-9fb1-249cb49c74f3_rw_1920.jpg?h=6d723ada418367524b4febc50ffa50ee)