Peep is a boutique brand of sunglasses with a clear set of attributes: fun, inclusive, and unique. The goal was to create a logo, propose brand standards for color and typography, and create business cards, packaging, and an outdoor ad. The result is a textured, abstract logomark to represent a unique pair of sunglasses, cool and neutral colors, as well as rounded typography to radiate an inviting and feel-good atmosphere. Additionally, I kept branding efforts on all the assets simple yet sharp, utilizing hand-drawn patterns and playful motifs alluding to summer and good vibes. Peep it!

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