So fresh, and so clean! I'm talking about soap here, y'all! A local soap business wanted a complete overhaul of its label design and a wordmark to mesh with its existing logo. The original packaging was confused typographically, had no clear hierarchical order, and had no set color standards. The solution is a clean and organized packaging layout with a muted color scheme relying heavily on whitespace to create a minimal yet memorable design that comes across as modern, familiar, and softer than a baby's bottom. 

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