So fresh, and so clean! I'm talking about soap here, y'all! A local soap business wanted a complete overhaul of its label design and a wordmark to mesh with its existing logo. The original packaging was confused typographically, had no clear hierarchical order, and had no set color standards. The solution is a clean and organized packaging layout with a muted color scheme relying heavily on whitespace to create a minimal yet memorable design that comes across as modern, familiar, and softer than a baby's bottom.
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/7966c032-0328-4cb8-b303-0274ad5129d4_rw_1920.png?h=3bd915aa2d5a6281e2650d1c9bbc8629)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/85339235-6f7f-489c-afea-fa8c034a98f9_rw_1920.png?h=5e3841bafa4fc728c3626ee9aa55ac7d)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/55daab57-b3ff-4aaa-b511-ccb9ce9caa46_rw_1920.png?h=d3591ae2ead2d8c16231deb9d4c8ae2a)