Rayz is a mobile app that offers activity suggestions to users when they are in need of a mood boost. Users fill out a brief survey and the app generates local activity options based on their interests and desired exertion level. I went through every process from concept to prototype, including branding, user journey mapping, user personas, and wireframing. The brand's theme is sunshine, with a mostly orange/yellow color scheme for warmth, and Futura for its familiarity. The interface is clean, easy to navigate, and approachable. We all need to soak up some Rayz sometimes.
User persona
