This is a concept for a hypothetical pickleball bar. I wanted to tap into the retro character design style of the early twentieth century by creating the custom pickle mascot logo. Additionally, I wanted the concept to feel vintage, fresh, and fun. The blend of bold and hand-lettered typography evokes a certain era, while the bright orange and witty copy radiates a sense of fun and unpretentiousness. Most of all, I wanted to conceptualize a place where I would want to have a pint. Or three!
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/1c01fd83-8663-41e0-9dd4-62e14ef340e6_rw_3840.png?h=27a84f89cec0164be387632839ac2f7e)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/e9f6a02a-91b6-4df9-ad80-db56cf0da17e_rw_1920.jpg?h=edcac0d9a972e0b7f0a086e5841a2083)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/0a211331-7da5-47d7-af79-aab344943154_rw_1920.jpg?h=e05ae19634160ae424b510a60aa66e69)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/2c3b13df-b63d-4f35-ab6c-0ec545f23aff_rw_1920.jpg?h=137d335bed8b26377e801bd6910ba5bc)