UNC Charlotte's Graphic Design school needed a catalog to promote its program to prospective students. I proposed a 32-page booklet that utilizes aspects of the university’s brand to maintain professionalism and consistency, while also adding a humanistic touch of a designer’s hand through doodles to reinforce the hands-on process of design. Cover sketch by the formidable Nancy Lor!
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/8a3df9f4-40c4-4ab7-8649-fb2445e6b076_rw_1920.jpg?h=171e928d07c4585d6c788b6fa685f519)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/9f42b561-e89f-4091-89dd-eb1a567bf0a0_rw_1920.jpg?h=5462263298bc69654b36f8a9749cd473)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/3ab72073-7517-4224-b5fb-eead10d2bf61_rw_1920.jpg?h=63e483f64e7bb070badb5277400629be)
![](https://cdn.myportfolio.com/213cb780-69f5-409d-b8bb-c9e766e4d392/1c67c4b2-d6cf-478c-baae-650aeba8f5a4_rw_1920.jpg?h=2d5ae83385dee4e5cd98f8972481889b)